No more lost ideas.
Every organisation is full of ideas, expertise and potential. Most of it never gets past the people who have it. I find it, unlock it, and help you put it to work.
What is your organisation not hearing?
You employ smart people for a reason. They know things. They see things. They have stories, experience and perspectives that could make your organisation better.
But having that value inside your organisation isn't enough. It has to get out. It has to be shared. It has to be understood — by the right person, at the right time.
When people can't communicate what they know, the organisation doesn't get the full value of the person it employed.
And when people learn to communicate, something changes. They contribute more. They connect better. They influence more effectively — and often feel more valuable themselves.
Lost ideas don't all look the same.
Your experts
They know more than anyone in the room. But when it's time to explain it, they lose the room. So decisions get made by whoever pitched it simplest — not whoever understood it best.
Your future leaders
You can see the potential. They can't always see it in themselves. Ask them to lead a meeting, pitch an idea, or push back on a plan — and the good ones go quiet, right when you need them to speak.
Your executives
The strategy is sound. But nobody below the leadership table can repeat it back to you. A plan people don't understand is a plan they won't commit to — no matter how good it is.
Your stories
Every business has a story worth telling. Most tell it like a compliance document — dates, deliverables, achievements. No wonder nobody remembers it five minutes later.
Your content
You're publishing more than ever. Engagement isn't moving. More content was never the fix — it just makes the silence louder.
Your visibility
Customers used to search Google. Now they ask AI. If your business isn't part of the answer it gives them, you don't exist in that conversation — no matter how good you are.
I don't start with a product. I start with the problem.
You don't need to arrive knowing which keynote you need, or which training program, or whether you need a content strategy. That's my job to work out. We start with a conversation — what's happening, what's getting in the way, what isn't being communicated, and what that's costing you.
Sometimes the answer is a keynote.
Sometimes it's leadership training.
Sometimes it's coaching.
Sometimes it's storytelling.
Sometimes it's content.
Sometimes it's AI visibility — or something else entirely.
I've spent my career finding what other people miss.
Before I worked with businesses, I spent more than twenty years in television journalism — including as an award-winning investigative journalist. That work taught me something that has stayed with me ever since: the first answer is rarely the whole story.
You have to ask better questions. Listen carefully. Notice what doesn't add up. Understand people. Keep digging until you find what's really going on. That's how I approach organisations too — I'm interested in what's underneath the obvious problem, because before you can improve the communication, you need to understand what's actually getting in the way.
Author, Like, Comment, Share, Buy (Wiley, 2021) · TEDx speaker · Award-winning investigative journalist
"The first answer is rarely the whole story."
Like, Comment, Share, Buy.
Published by Wiley in 2021, it's a practical guide to viral video storytelling — and to staying human while you make it. It unpacks what actually makes people stop scrolling, pay attention and share, without losing the thing that makes your story worth telling in the first place: you.
Buy the bookAI can generate information. It can't replace your ideas.
We're entering a world where information is abundant. AI can write it, summarise it, present it, generate more of it. But the value of an organisation has never been just the information it possesses — it's the thinking, experience, judgement and ideas of the people inside it. Those ideas still need humans to communicate them.
The person who can take what they know and make another person understand it, care about it and act on it has an enormous advantage.
Ideas I've built along the way.
Over the years I've developed frameworks and programs to solve different communication problems. These aren't products you have to buy — they're tools in the kit. The starting point is always the problem.
Virable
A storytelling and communication methodology built on one idea: people don't connect with information simply because it's available. They connect with ideas when there's context, meaning and story.
The Unmissable Pyramid
A framework for how businesses become visible, trusted and recommended as AI changes the way people discover information and make decisions.
Speaking & presentation
Keynotes, workshops, executive presentations and speaker coaching designed to help people communicate ideas with clarity, confidence and impact.
Coaching
One-to-one work for leaders, experts and professionals who need to communicate something important — and want to get it right.
Sometimes the solution needs a room full of people to hear it.
Current keynote topics:
The Human Advantage
Why communication, connection and human judgement matter more in an AI world.
The Unmissable Pyramid
How AI is changing the way customers discover, trust and choose businesses.
The Power of Story
Why information isn't enough — and how stories make people listen, remember and care.
Find Your Voice
Helping emerging leaders communicate with confidence, clarity and influence.
Lost Ideas
How organisations can unlock the ideas, expertise and potential already sitting inside their people.
I don't want your next great idea to be lost.
You don't need a brief. You don't need to choose a program. You don't even need to have the problem figured out. Tell me what's happening — I'll ask questions, and we'll work out what's really going on. If I can help, we'll work out what that looks like. If I can't, I'll tell you that too.
Start a conversation